Saturday, May 31, 2008

PPM News & Comment Returns June 9

We're back from hiatus beginning Monday, June 9. We intend to bring you news, in-depth and timely, on Arbitron's PPM initiative along with comments as appropriate. Please join us. Bookmark this page or put us in your reader.

Wednesday, October 10, 2007

New P1 Study - Arbitron and dmr - Houston data

Arbitron and dmr have released a summary of findings via PDF. Available here.
  • P1s or first preference listeners - those who listen the most to a particular station - continue to represent the majority (two-thirds) of a typical station's Average Quarter-Hour audience in the PPM world.
  • Heavy radio users (those who spend more than 7 hours a week listening to radio) represent 50% of all consumers, but they generate the vast majority, almost 90%, of the market's AQH.
  • Half of consumers spend 57% of their radio listening with their P1 station.
  • Consumers who spend a lot of time with radio and have Deep Loyalty to their P1 station are called Prime P1s - and they are, not surprisingly, the most important radio consumers to a station.
  • Consumers who spend a lot of time with radio but are not yet deeply loyal to their P1 station are called Best Prospects.
  • Time spent with radio is very consistent over time.
  • Two-thirds of consumers have only one or two P1 stations over a ten week period.
  • Consumers who tune in to fewer P1 stations over time are significantly heavier radio listeners.
The entire twenty-three page PDF here.

Urban Radio in a PPM World

Arbitron is providing access to the ROI Media Solutions presentation made yesterday at the Urban Radio/PPM Fly-In. You need to register, name and email address required. More here.

Saturday, September 29, 2007

Seducing PPM - NAB Radio Show

The Mark Ramsey presentation, "Seducing PPM: The 7 Habits of Highly Successful Ratings" is available via Quicktime video and related PDF here.

Monday, September 24, 2007

Commentary - Keep a diary

The early days of PPM include a growing store of advice, counsel on how to win in a PPM world. My thought is one of the most important and effective strategies is not yet getting the attention deserved.

Keep a diary.

As a practical matter keeping a diary, or journal if you prefer, affords an outstanding return on investment. Your diary will prove invaluable in gaining an understanding of the PPM data.

What is happening? What is not happening? What are the players doing to influence the action?

Friday, September 21, 2007

Monthly report

Here's a brief on visitors to this blog since our debut last month.

Top five countries outside of the USA by unique visitors
  1. United Kingdom
  2. Canada
  3. Egypt
  4. Australia
  5. Germany
Top ten US cities by unique visitors
  1. Columbia
  2. Chicago
  3. New York
  4. Los Angeles
  5. Dallas
  6. Tampa
  7. Philadelphia
  8. Houston
  9. Detroit
  10. Denver
Most emailed post: Commentary - A Call for Leadership

Client update

Arbitron has made available the PowerPoint images from yesterday's client update (New York Launch). Presenting were Pierre Bouvard and Jay Guyther. Download the presentation (PDF file) here.

Delivery of the first weekly reporting period for New York is scheduled for November 13.

Also included: an update on average daily sample sizes in Houston and Philadelphia. Plus a brief on markets beyond New York; data update on the number of panelists recruited for Los Angeles, Riverside and Chicago.

Arbitron has added more dedicated metro web pages. Now available: Nassau-Suffolk and Middlesex-Somerset-Union.