Mark Ramsey, president of Hear 2.0 and Mercury Radio Research, presents Seducing PPM at the upcoming NAB Radio Show. From Mark's blog..."My goal is to draw marketing lessons from PPM outcomes that you can take back to your stations whether or not you are measured by PPM.
This is not a presentation of silly rules. It's a hard-nosed assessment of what works and what doesn't, based on the first few months of available PPM data."
Read the entire post here.
0 comments:
Post a Comment